Xbox Infinity: And Beyond?

Hey Gamers.

In a shocking turn of events, we have learned about a potential future where we, the gamers, continue to have fun.

And There Was Much Rejoicing.

And There Was Much Rejoicing.

In speaking more specifically, I direct my excitement towards the inevitable and fast approaching next generation of games. Despite prior code names and speculative chit chat about the actual  surname of Microsoft’s  next bundle of joy, new information has arisen that suggests the next Xbox will be referred to as the “Infinity”.

Wondering if Microsoft had the foresight to see the problem with naming the Xbox after this one.

Hoping Microsoft’s sales projections don’t follow the same line of thought.

D-Toid was savvy enough to point out this isn’t the first time we’ve stumbled upon this possible moniker, so the likely hood of it being true seems more and more so as the days go on. I think MS is going about this all wrong. The precedence Infinity sets as a name is well, impossible. They should have called the damn thing the Xbox: Despair. That way,  from the moment the  system even turns on, consumer expectations will be blown away.

A possible candidate for sales rep for the Xbox: Despair.

A possible candidate for sales rep for the Xbox: Despair.

Of course, this is still speculation, so the name may not even be the final one, I have too much fun thinking about the in’s and out’s of the possible in this regard. Others have come before me, and pointed out how fulfilling fantasies, or giving you new ones, are the bread and butter of advertising and consumer products to begin with. You start to see how the name Infinity becomes a tangible reality, only through the deluded misgivings of marketing. We’ve arrived at a time and point where it’s not even enough for a console to have a lot of games…

it has to have more than all of the games.

It has to have more than all of the games.

Which is a jarring thought, in my mind. My 360 queue is already a mess to deal with, and it involves a number that isn’t a concept. While I’m sure the number of launch titles for the “Infinity” will be between 12-18, MS will have a fun time convincing us of the impossible amounts of content awaiting for us day one.

MS could successfully convince me of this, if Carl Sagan impossibly hosted their Xbox reveal.

MS could successfully convince me of course, if Carl Sagan impossibly hosted the reveal, to better explain Infinity for me.

Only one other truth sticks out in my mind, and that’s the weird self-fulfilling reality of customer expectations. Even beyond my modest jests of the Infinity creating such incomprehensible hype, is the ironic loyalty Microsoft has to the consumer. In many ways, a lot of people have so thoroughly speculated or become acquainted with the name 720, it almost seems counter intuitive not to name the next Xbox such. As if reality gave way to memetics, and than in turn, created the reality of what the memetics dictated.

Or alternatively  just a cross over effect where fiction becomes reality.

I Lost Me.

I Lost Me.

The monkier difference, in even breaking Microsoft’s own patterned naming mold, and even beyond consumer speculation, is not just abstract thought either. I remember hearing a great deal of confusion about even the Wii U when it released. Nintendo didn’t do a great enough job in advertising to people that it was in fact, a new console, and not an add on. Simply going with something more original than the Wii 2, was in and of itself, a detriment.

In many ways, it’s what people expected.

What they got seemed too new for comfort.

What they got seemed too new for comfort.

Or they would have, if anyone bought the Wii U at launch!

 

Not actually funny.

Not actually funny.

Eh, I’m doom saying again. A quick dip on the Miiverse, and it’s vast social awareness, puts me to rest that plenty of gamers are enjoying the Wii U. Further, I’m sure MS will have no problem selling the Infinity or 720 to gamers, once they hear the news of a new *insert fps game* will be on the system. Unless of course, you always have to be connected to the internet to do so.

In which case, Microsoft can abandon their hopes of going into hyper drive anytime soon.

In which case, Microsoft can abandon their hopes of going into hyper drive anytime soon.

Whatever hilarity that ensues, I’ll be sure to cover it all, when Microsoft stages their big reveal on May 21st.

Can’t wait to struggle to wrap my head around this one.

Happy Gaming,
Pashford

 

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